Union Square is a collaboration between two other businesses I have previously worked with, Wilson & Company Interiors and Mayfield Deli & Eatery. These two businesses have joined forces to open a large open plan restaurant come gift shop, come deli, come interior design studio, come art school, come theatre & venue. Located in a refurbished old factory (that belonged to Airfix until the 1960s) in Terenure, Dublin, Union Square has become a one-stop-shop for days and nights out, delicious food, interiors and gifts.
The owners of both companies wanted the branding to represent the collaborative aspect of the business, as well as their intentions for it becoming a central hub of activity in Terenure. We wanted to evoke themes of community, togetherness, and long established 'trusted' brands, with an old school, retro American vibe. The location lends itself quite well to this, being an old factory, and keeping some of it's original features, including a large courtyard that is jammed with people on sunny days, eating and shopping at flea market stalls.
Here is a link to their Facebook